- Published on
You little troublemaker, I see you!
- Authors
- Name
- Sandra Djajic
- @TakoTreba
I can't handle you people. You are such a rule breaker - the legal one, don't get me wrong. Now, I wouldn't compare us to Steve Jobs, mainly because our fashion choices are so much better. But there's this one genius line from Steve that makes my inner Miranda Priestly let him off the hook for all those turtlenecks. It starts off a bit like this:
"Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them…" - Okay, okay okay, it's enough of Steve; but boy, he knew how to motivate people to buy the latest Apple fruits and me to try writing a funny but very motivational newsletter.
But talking about troublemakers let's highlight our resident troublemakers: Dan, who got fed up with the costs of maintaining blogs or websites and decided to create Shipixen. Then there's Said, who made his own spin on Product Hunt - MicroLaunch. Oh, and have you heard about Greg? He picked up an entirely new language just to launch his app, starting in June and landing on Product Hunt by February. As for me, shaking up how we tap into internal data seemed like the next big thing. Wild, isn't it?
And the funniest thing in this? We're not even afraid of what our mothers might say. I've got to say, the Morning Maker Show has introduced me to some of the most inspiring peeps ever.
I hate Trello, rolling out the red carpet for this product.
but boy do I love Trello that manages my finances. This is so different and cool, and I haven't seen anything similar to it. It's amazing because you can use it for tracking project spending as well as personal finances. Just too cool. I am gonna test this.
I love morning maker show.
Also, don't get me wrong here, I'm not saying we're the best. We make so many mistakes, especially if we're not using Posthog to follow our data and analytics (I love sliding a sponsor in here), but for real, make sure that you have set up your analytics. But then, after so many mistakes we make, we wake up one morning and see this:
If I were to take my mother to celebrate with me the first Klu.so sales, I wouldn't be able to afford it, but boy, the feeling was like I just climbed Mount Everest - and trust me, I've never even climbed a hill. Congrats, Szymon, I wish you many, many, many more Lemon Squeezy screenshots.
I am not trying to be optimistic here,
but very realistic though. Hi, 2 years of hard work is very realistic for these results. Amazing work, Kris. I am popping a bottle here.
You can add as many features as you want, but my fear is that you will probably end up in the same spot where you started.
Here's how to do it:
1- Figure out WHO you are building your product for.
2- Determine where they are hanging out—Twitter, Reddit, Facebook. Are they even googling the problem (SEO), or maybe they are just in some of the Slack channels?
3- Once you have identified a channel, make sure to set up your analytics—I love Posthog, so I highly suggest it. Connect Posthog to your website but also to the main events in your app. This will give you a complete overview of whether the people coming from the channels you're testing are actually visiting your website, and if they do, whether they are signing up. If you manage to get them to sign up, see how they are actually using the product.
4- Then, loop them into email marketing. Anytime they sign up, shoot them an email. Store emails for major updates too. I use Email Octopus for email marketing for the Morning Maker Show, so I highly recommend it.
5- Now, you will have a better picture of what is happening, and you might need to test a few channels; the usual ones are SEO and ads. For both of these channels, the foundation is key, meaning you can waste a lot of time and money if you don't have a solid foundation. At this step, I highly recommend choosing someone who already has experience in this.
If you want to experiment with SEO, we have a great sponsor in the house Magic Space SEO.
Now, my answer to Sidi will always be marketing. You have already built the product; now push it!
Favorite legal troublemakers, wherever you are on this planet, I wish you a crazy building❤️ marketing week. Let's make the world an insanely cool place.
